Analisis Kelayakan Industri Cascara di Kabupaten Jember

Abstract

The high production of coffee in Jember implies an increase in coffee skin waste as a byproduct. Coffee skin waste as a byproduct of coffee processing is still not widely utilized by the community or coffee processing businesses. One solution to utilize waste coffee skin by processing coffee skin into cascara that can be consumed. Cascara can be served like a tea drink (camellia sinensis) in general. Cascara has a taste that tends to be sweet so it can be consumed by anyone, especially consumers who understand the importance and benefits of a healthy and nutritious drink. The purpose of this study is to determine the market potential of cascara, the level of technological feasibility and financial feasibility of cascara business is feasible to be developed. This study was conducted in stages, namely 1) making the development of population graphs over the past 10 years along with the trend of average tea consumption, 2) filling out a survey by 5 key informants determined purposively then poured into the likert scale, 3) calculation and analysis of financial feasibility consisting of the calculation of Break Even Point, Net Present Value, Internal Rate of Return and B/C ratio. Based on the results of the study can be concluded the level of market demand cascara in Jember Regency is still low inversely proportional to the level of consumption that shows growth following the development of the population, seen from the level of competition similar products in the market is still low or can be said almost no competitors that have the potential to market these products in the market. The feasibility level of cascara manufacturing technology in terms of easy effectiveness, energy saving and low cost, production capacity in accordance with the availability of raw materials and market needs, as well as human resources who are able to run the technology on a processing can be declared feasible even though it is still traditionally. Break Even Point (BEP) method is known to reach even exceed the break-even point, Net Present Value (NPV) greater than zero or positive value, the value of the Internal Rate of Return (IRR) greater than the desired level of profit, and Net B/C > 1.0 then it can be stated investment to carry out cascara business in Jember feasible to be developed.