Optimalisasi Potensi UMK Untuk Meningkatkan Kualitas Usaha Melalui Legalisasi, Branding, Dan Pemasaran Digital Di Desa Tegalciut

Abstract

The Community Empowerment Movement for Micro and Small Enterprises (GEMPA UMK) is a program designed by the KKN 241 Team from Universitas Jember in Tegalciut Village. This program aims to address the challenges faced by Micro and Small Enterprises (MSEs) in the village, particularly in terms of business legality, branding, and digital marketing. The approach used includes socialization about Business Identification Numbers (NIB), development of business identities, and training on digital marketing, especially using TikTok. Through interviews, observations, and collaboration with local officials, it was found that many MSEs lacked formal business legality and struggled to utilize digital technology. The results of the GEMPA UMK program include the issuance of NIBs for 22 business owners, the development of logos and banners for 22 MSEs, and the creation of a social media account to centrally manage the promotion of MSEs. This program successfully improved business formalization and introduced Tegalciut Village's MSE products to a wider market through social media.