• Login
    View Item 
    •   Home
    • LECTURER SCIENTIFIC PUBLICATION (Publikasi Ilmiah)
    • LSP-Jurnal Ilmiah Dosen
    • View Item
    •   Home
    • LECTURER SCIENTIFIC PUBLICATION (Publikasi Ilmiah)
    • LSP-Jurnal Ilmiah Dosen
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Strengthening micro-entrepreneurs in Indonesia through technical marketing strategies

    Thumbnail
    View/Open
    FEB_Strengthening micro-entrepreneurs in Indonesia.pdf (945.8Kb)
    Date
    2024-03-01
    Author
    WIGUNA, Ardhitya Alam
    SULARSO, Raden Andi
    SUROSO, Imam
    HANDRIYONO, Handriyono
    WULANDARI, Deasy
    SUSANTO, Arnis Budi
    Metadata
    Show full item record
    Abstract
    Global competition is currently affecting every business or organization. Entrepreneurship has grown to prominence in the field of study due to its capacity to dynamize the economy with the help of technological skills and access to funding for the business performance of micro-entrepreneurs. The purpose of this study is to test and determine the impact of entrepreneurial orientation, and market orientation on technical marketing strategy and business performance in Indonesia. Respondents in this study are owners or partners of micro-businesses located in the Regional Coordinating Board II and III, East Java Province, Indonesia. The findings of this study show that while micro-entrepreneurs recognize the need for technology marketing strategies, the assumption of competitive advantage highlights the need to develop plans that can differentiate our company from competitors. Furthermore, research contributions related to the importance of technical marketing strategies to the performance of a company can be achieved by paying attention to the results of decision-making, having a wide network to introduce products, and the results owned are very useful for business development so far.
    URI
    https://repository.unej.ac.id/xmlui/handle/123456789/120750
    Collections
    • LSP-Jurnal Ilmiah Dosen [7398]

    UPA-TIK Copyright © 2024  Library University of Jember
    Contact Us | Send Feedback

    Indonesia DSpace Group :

    University of Jember Repository
    IPB University Scientific Repository
    UIN Syarif Hidayatullah Institutional Repository
     

     

    Browse

    All of RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    UPA-TIK Copyright © 2024  Library University of Jember
    Contact Us | Send Feedback

    Indonesia DSpace Group :

    University of Jember Repository
    IPB University Scientific Repository
    UIN Syarif Hidayatullah Institutional Repository