Analisis Efisiensi Pemasaran Buah Manggis di Kecamatan Kalipuro Kabupaten Banyuwangi

Abstract

One of the mangosteen fruit production centers is Banyuwangi Regency. Mangosteen fruit marketing in Banyuwangi Regency, especially Kalipuro District, is marketed for export to China. The marketing value of mangosteen fruit in Kalipuro District creates a quite large marketing margin value due to exports. The marketing of mangosteen fruit in the District is suspected to be inefficient because the value of the marketing margin between farmers and final consumers is quite large. This study aims to 1) determine the marketing channel for mangosteen fruit in Kalipuro District, Banyuwangi Regency and (2) determine marketing margins, valuefarmer’s share and marketing efficiency of mangosteen fruit in Kalipuro District, Banyuwangi Regency. The method used in this study namelypurposive sampling for determining the area, namely in Kalipuro District, Banyuwangi Regency. The sampling method uses the Slovin method a number of 43 farmers andsnowball sampling for the determination of marketing agencies. The results obtained in this study are that there are 2 types of marketing channels for mangosteen fruit, marketing channel 1 consists of farmers, collectors, exporter wholesalers, local traders, local consumers and export consumers, marketing channel 2 consists of farmers, village collectors, district collectors, wholesalers, exporters, local traders, local consumers and export consumers. The result of the second research is that marketing channel 1 is the most efficient because it has value farmer’s share by 23% and marketing efficiency value of 62.54%.