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    Jember Creative Industry Distribution Model Towards the International Market

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    FEB_Jember Creative Industry Distribution Model Towards the.pdf (348.1Kb)
    Date
    2022-06-20
    Author
    MIRZANIA, Alif
    MUHSYI, Abdul
    PRIYONO, Agus
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    Abstract
    The creative industry is one of the industries that currently supports the Indonesian economy. The purpose of this study is to formulate the distribution model of Jem ber's creative industry towards the international market, especially in the perfor mance art sector. This study is exploratory qualitative research in Jember using SMEs as a population. The analytical tool used in this study was FGD and a fish bone diagram. The results of the fishbone diagram analysis showed several causes of SME growth problems such as the lack of HR skills in foreign languages, the inadequate sophisticated technology in business, and the minimal amount of busi ness capital. The inappropriate adoption of the technology was then identified as the root cause of the problem. Thus, the distribution model for the creative industry to increase competitiveness in the international market is the technology application in every element of the SMEs.
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    https://repository.unej.ac.id/xmlui/handle/123456789/112858
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    • LSP-Jurnal Ilmiah Dosen [7410]

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    UPA-TIK Copyright © 2024  Library University of Jember
    Contact Us | Send Feedback

    Indonesia DSpace Group :

    University of Jember Repository
    IPB University Scientific Repository
    UIN Syarif Hidayatullah Institutional Repository