Pengaruh Citra Institusi Dan Kualitas Layanan Terhadap Kepuasan Dan Loyalitas Mahasiswa Universitas Moch. Sroedji Jember
Date
2015-07-01Author
NOVIASARI, Rifka Arinda
WULANDARI, Deasy
SURYANINGSIH, Ika Barokah
Metadata
Show full item recordAbstract
The purpose ofthis study was to examine the effect of
institutional image and service quality on satisfaction and loyalty of
students of the Moch. Sroedji Jember University. A total of 144
students was used as the sample. The hypothesis were tested using
Structural Equation Modelling. Results show that institutional image
and service quality affect student satisfaction and loyalty significantly.
Customer satisfaction affects customer loyalty significantly
Collections
- LSP-Jurnal Ilmiah Dosen [7282]