• Login
    View Item 
    •   Home
    • LECTURER SCIENTIFIC PUBLICATION (Publikasi Ilmiah)
    • LSP-Conference Proceeding
    • View Item
    •   Home
    • LECTURER SCIENTIFIC PUBLICATION (Publikasi Ilmiah)
    • LSP-Conference Proceeding
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Strategi Pemasaran Dan Pengembangan Tepung Cassava Pada Agroindustri UD. Nula Abadi Di Kabupaten Bondowoso

    Thumbnail
    View/Open
    FAPERTA_STRATEGI PEMASARAN DAN PENGEMBANGAN TEPUNG.pdf (1.055Mb)
    Date
    2019-02-09
    Author
    SANTOSO, Achmad Budi
    AJI, Joni Murti Mulyo
    Metadata
    Show full item record
    Abstract
    Cassava flour is one of the derivative products obtained from cassava processing. Cassava flour is different from tapioca because of the soaking process and has higher nutritional value. This research aims to analyze: 1) Channels and marketing efficiency of cassava flour, 2) Revenue and cost efficiency of cassava flour production and 3) Strategy recommendation for developing cassava flour production and marketing. The research area was determined purposively method with the consideration that UD. Nula Abadi is new agroindustry with innovative products that are still not widely known by people in Bondowoso Regency. The sample of the producer was determined using purposive sampling and snowball sampling, especially for the marketing agency. Data were collected by interview, observation, and documentation. Data analysis used in this research includes marketing margin, share, and efficiency to answer the first problem and analysis of income as well as the R/C ratio to answer the second problem. The analysis of marketing channels and SWOT is done descriptively to answer the third problem. The results showed that 1) marketing channel of cassava flour on UD. Nula Abadi consists of 3 marketing channels and channel II (Manufacturer - Large trader - Consumer household/agroindustry) is the most efficient. 2) Total revenue of cassava flour Rp. 6.250.000,00 with total production costs of Rp. 3.525.458,33, so that the amount of income is Rp. 2.724.541,67. The value of production cost efficiency (R/C ratio) obtained is 1,17. 3) The competitive relative position of cassava flour agroindustry is located in the field of White Area or potentially strong field, meaning that the agroindustry can use its competence to exploit the prospective opportunity
    URI
    https://repository.unej.ac.id/xmlui/handle/123456789/112282
    Collections
    • LSP-Conference Proceeding [1877]

    UPA-TIK Copyright © 2024  Library University of Jember
    Contact Us | Send Feedback

    Indonesia DSpace Group :

    University of Jember Repository
    IPB University Scientific Repository
    UIN Syarif Hidayatullah Institutional Repository
     

     

    Browse

    All of RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    UPA-TIK Copyright © 2024  Library University of Jember
    Contact Us | Send Feedback

    Indonesia DSpace Group :

    University of Jember Repository
    IPB University Scientific Repository
    UIN Syarif Hidayatullah Institutional Repository