The Implementation of Theory of Planned Behavior to Find Out the Intention and Buying Behavior in Portal Lelang Indonesia
Date
2022-06-24Author
YULISETIARINI, Diah
SUKARNO, Hari
RAHARJA, Prasetya Graha
Metadata
Show full item recordAbstract
The Covid-19 pandemic has caused changes in consumer behavior, including online auction transactions.
Portal Lelang Indonesia is an online auction marketplace in Indonesia developed by the Directorate General of
State Assets, the Ministry of Finance of Indonesia. The number of auctions in Indonesia continues to increase
day by day, but there are productivity problems due to the low number of goods sold. Theory of Planned
Behavior (TPB) has been widely used to conduct research in various fields including studying buying behavior
through online auction. Trust added to this research to get a better understanding of online auction usage.
Attitude, subjective norm, perceived behavioral control and trust have a direct influence and significant positive
effect on purchase intention and buying behavior in Portal Lelang Indonesia. Perceived behavioral control has
an important role because it has the biggest impact on the implementation of online auctions in Indonesia. The
Indonesian government should pay attention to the PCB aspect in improving the quality of Portal Lelang
Indonesia because it will have the biggest impact on increasing purchase intentions and buying behavior.
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- LSP-Jurnal Ilmiah Dosen [7298]