| dc.contributor.author | HANDRIANA, Tanti | |
| dc.contributor.author | SETIAWAN, Rahmat | |
| dc.contributor.author | AISYAH, Ratri Amelia | |
| dc.contributor.author | SURYANINGSIH, Ika Barokah | |
| dc.date.accessioned | 2023-09-21T02:26:00Z | |
| dc.date.available | 2023-09-21T02:26:00Z | |
| dc.date.issued | 2022-04-08 | |
| dc.identifier.uri | https://repository.unej.ac.id/xmlui/handle/123456789/117920 | |
| dc.description.abstract | This study aims to analyze consumer decisions to consume green food
during the COVID-19 pandemic based on the concept of a green marketing
mix. This study uses a quantitative approach, data collected through online
surveys. The number of samples was 363 people, which were selected using
the purposive sampling technique. The collected data were analyzed using
logistic regression using SPSS software. The results of the study show that
consumer decisions in consuming environmentally friendly food products
are influenced by green products, green places, and green promotions.
Meanwhile, the green price has no effect on consumer decisions to buy ecofriendly food. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Multicultural Education Journal | en_US |
| dc.subject | Eco-friendly Food | en_US |
| dc.subject | Green Product | en_US |
| dc.subject | Green Price | en_US |
| dc.subject | Green place | en_US |
| dc.subject | Green Promotion | en_US |
| dc.subject | Logistic Regression | en_US |
| dc.title | Consumer Decisions in Consuming Eco-Friendly Food Products During the COVID-19 Pandemic: Based on Green Marketing Mix Concept | en_US |
| dc.type | Article | en_US |
