Relationship Marketing: Satisfaction and Loyalty on Expedition Customers in Indonesia

dc.contributor.author	Yulisetiarini, Diah
dc.contributor.author	Susanto, Arnis Budi
dc.date.accessioned	2019-03-13T04:28:33Z
dc.date.available	2019-03-13T04:28:33Z
dc.date.issued	2019-03-13
dc.identifier.issn	1985-692X
dc.identifier.uri	http://repository.unej.ac.id/handle/123456789/89793
dc.description	International Journal of Business and Management Science, 8(3): 567-575, 2018	en_US
dc.description.abstract	This research aims to analyze the effect of relationship marketing on customers’ satisfaction and their loyalty as their satisfaction. Literature on relationship marketing in developing country has a unique characteristic. Sampling in this research used a purposive sampling with all customers. Data were analyzed through path analysis. The results showed that relationship marketing is a sustainable process that requires a company to communicate with customers. Relationship marketing is more than creating short-term transaction to build and to improve the long-term relation with the customers. It is recommended that future research explore the customers’ characteristics and marketing strategies of expedition company.	en_US
dc.language.iso	en	en_US
dc.subject	Relationship Marketing	en_US
dc.subject	Customer Satisfaction	en_US
dc.subject	Customer Loyalty	en_US
dc.subject	Customer Expectation	en_US
dc.subject	Communication	en_US
dc.title	Relationship Marketing: Satisfaction and Loyalty on Expedition Customers in Indonesia	en_US
dc.type	Article	en_US