| dc.description.abstract | Small and Medium Enterprises play an important role for economic growth in Indonesia. As an
agricultural country, development on agricultural sector should be done to meet the needs of industries.
As
agricultural commodities,
cassava
requires
processing
efforts
to
increase
the
product
value.
Anis Jaya has been processing tapioca flour since 1983 in the center of tapioca flour on
Pogalan, Trenggalek Regency. Since 2015, Anis Jaya has decreased production number, due to
the decline on market demand. This has an impact on the decline of cassava purchasing price by
industry. Therefore, the objective of this research is to analyze the feasibility of Anis Jaya business
and to analyze business competitiveness using Porter’s Diamond model approach for business development.
The
analysis
shows
that
the
Net
Present
Value
is
Rp.
88.690.571,74
(NPV
>
1),
Internal
Rate
of
Return
is
54,98%
and
Payback
Period
less
than
1
year.
Net
B/C
ratio
of
Anis
Jaya
is
2,82
which
indicates
that
the
industry
is
still
worth
continuing.
The
formulated
development
strategy
is
making
efficiency
by
adding
capital,
improving
product
and
service
quality,
optimizing
labor
performance,
and managing raw material inventory and auxiliary materials. | en_US |
