Potential And Problems Of Small And Large Scale Processed Coffee Businesses In Jember Regency

Abstract

This research aims to know and identify the potential map of the small and large scale processed coffee businesses in Jember regency. Moreover, the research aims to know and analyze the fundamental problems faced by the processed coffee business in Jember regency. Finally, it aims to know the underlying reason and possible alternative solution. The research uses a comparative descriptive analysis. Information is collected through in-depth interview from key informants. The potential of communit y-based coffee in Jember regency is very ideal because of its topography, soil and weather are suitable for coffee cultivation. This has been proven since the Dutch East Indies colonialization. The best coffee producer in Jember regency is produced in Sidomulyo village. The large scale processed coffee is managed by PTPN XII. The main problems faced by the processed coffee business in Sidomulyo are the low quality of human resources, the limited funds for the community-based coffee operations, and the limited coffee processing machinery. Meanwhile, the problem faced by the PTPN XII large scale processed coffee business is its upstream industry of ground coffee powder. This is due to the limited marketing in self-owned outlets such as the Gumitir café and the café in Gajah Mada street.