Community Empowerment in Preserving Culture and Tourism Sector Development Through Social Capital (in the Village of Padang Tegal, District of Ubud, Gianyar, Bali)

Abstract

Tourism world is in its developing in every country in the world.Because, tourism itself give significant impacts for society.Bali island, is an island in Indonesia which has abundantb beautiful landscape and culture. Those potentials are the tourism booster to sustain the tourism sector.The largest administration area in Balli province is Tabanan regency that has 10 subdistrics. But, the Gianyar regency has became a tourist attraction in Gianyar regency. Gianyar regency is one of area in Bali which has fanatic society to their own culture. On the other hand, actually globalization era can not be avoided and it is improving time by time. So, the authors would like to describe and explain social capital functions in preserving the culture and exploring the tourism potentials. This research is using experience approach by qualitative method. The research results are: first, globalization era has no any impact for Gianyar society. In case, Ubud (one of area in Gianyar) is a center of tourism but in Padang Tegal village has society who always obey to religion. Second,the society in Gianyar is not only obey to their local norm but also they help their regency to explore their own tourism landscapes. Third,There are many strategies from society collaborate with government to preserve the landscape. Fourth, involving the young generation in preserving their own local culture. Fifth, Tri Hita Karana is the core principal in their social life. So, can be concluded that social capital has high role in preserving the culture and exploring the tourism.