Innovation Strategy and Business Model For Batik SMEs In East Java Indonesia
Abstract
In recent years, Small and Medium Enterprise
(SME) in Batik industry has significant contribution for the
development Indonesian economy. Innovation strategy and
business model are the biggest challenges for the SME to increase
its business growth. The objective of this research was to analyze
the effect of innovation strategy on business model for Batik
SMEs in East Java Province, Indonesia. A total of 80 SMEs was
selected as the sample. This research employed in depth interview
and quantitative method.
Collections
- LSP-Conference Proceeding [1874]