| dc.contributor.author | Hariyana, Nanik | |
| dc.contributor.author | Sularso, R. Andi | |
| dc.contributor.author | Tobing, Diana Sulianti Kristina | |
| dc.contributor.author | Sudaryanto | |
| dc.date.accessioned | 2017-02-22T02:50:53Z | |
| dc.date.available | 2017-02-22T02:50:53Z | |
| dc.date.issued | 2017-02-22 | |
| dc.identifier.isbn | 978-979-028-853-9 | |
| dc.identifier.uri | http://repository.unej.ac.id/handle/123456789/79297 | |
| dc.description | Proceeding The 1st International Conference on Economics Education & Entrepreneurship (ICEEE 2016) | en_US |
| dc.description.abstract | The purpose of this study to determine the variable rent Endorser Products FMCG Influential Against
Buying Decision and Brand Loyalty In Society in Situbondo, phenomena of this study is the purchasing
power of people in the district of Situbondo in decisions The purchase and brand loyalty FMCG products
with their advertising endorser in television. In this study using purposive sampling area to gather
information in the district of Situbondo, with a sample of 126 respondents with a measuring tool SEM
(Structural Equition Modelling) on the test results SEM proved that his results indicate that there is
significant influence variable rent Endorser Products FMCG Against Purchasing decisions and Brand
Loyalty in Communities in Situbondo) and tended to increase at a rate of 5% alpha.
Keywords: Advertising Endorser, FMCG products, purchase decisions and brand loyalty | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Advertising Endorser | en_US |
| dc.subject | FMCG products | en_US |
| dc.subject | purchase decisions | en_US |
| dc.subject | brand loyalty | en_US |
| dc.title | FMCG Product Endorser Advertising Variables Affect The Purchase Decisions And Brand Loyalty In The Community In The District Situbondo | en_US |
| dc.type | Prosiding | en_US |
