LABELING, PACKAGING AND MARKETING ACTIVITIES OF KERUPUK AND RENGGINANG PANARUKAN SITUBONDO

Abstract

The villagers are productive communities that have a productive SMEs business of Kerupuk and rengginang, but there are still fundamental problems related to labeling, marketing and packaging that are not yet effective and efficient. Through these activities, the community's productive business has been assisted in PIRT process, but the labeling, packaging and marketing are still very simple and not durable. These activities will be done by the socialization method and training the productive community of Posdaya members,especially on making the labeling, packaging and marketing processes more effective and efficient to save the production cost due to the process of marketing, labeling and packaging that is more practical and saving time as well as improving the quality and quantity of Kerupuk and rengginang production by applying the appropriate technology. Increasingthe revenue of productive community that own the kerupuk and rengginang business with the application of technology is more effective, easier, and more preferred by consumers in terms of quantity and quality. The solution offered in the implementation of this activity is divided into four stages of the implementation and the target is productive communities of Gelung Kartika Posdaya members and Siaga Village Posdaya of Galung, Panarukan, Situbondo. These four implementation stages are: Knowledge of effective and efficient marketing process to consumers, Technology skills transfer for labeling, packaging or pressing process by using Hand Sealer pressing tool, Implementation of effective and efficient consumer marketing, and Using the Pressing tools or packaging on the product so that the empowerment of Gelung Village communities will be improved by their active role in that community Posdaya.