DRAGON FRUIT AGRIBUSINESS INVESTMENT IN JEMBER DISTRICT, INDONESIA

Abstract

The development of the dragon fruit plant (dragon fruit) in Indonesia can be designed as a source of new growth in the national economy, because it will add value to farmers (producers) and industrial users (consumers). In Indonesia an increase in national fruit production is still very possible, with the use of seed (varieties) and the application of technological innovation. Based on the description above, the problems in the farming of dragon fruits in Jember, Indonesia is related to the efficiency of use of the means of production and the cost of production, farming profit, the feasibility of farming, as well as the efficient use of production factors from farming and marketing that are running in Jember, Indonesia.