ANALISIS PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN KONSUMEN SEPEDA MOTOR HONDA PADA DEALER MPM MOTOR DI KECAMATAN PUGER

Abstract

Purpose of this research is analyse marketing mix influence which consist of product, price, place, promotion, people, evidence physical and process in simultan to satisfaction of motorbike consumer Honda at Dealer MPM Motor Honda in district of Puger and analyses marketing mix influence consisted of product, price, place, promotion, people, evidence physical and prosesvariabel parsially to satisfaction of motorbike consumer Honda at Dealer MPM Motor Honda in district Puger. Population in this research is product consumer consumer Honda in Kecamatan Puger. Data analytical method applies doubled linear regression. Marketing mix consisted of by prosuk, price, promotion, channel of distribution, people, evidence physical and process influential signifikan in simultan to satisfaction of motor consumer Honda at dealer MPM Motor Honda in Kecamatan Puger. This thing is proved with F calculate 12,726 and F tables hence F tables