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    ANALISIS PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN KONSUMEN SEPEDA MOTOR HONDA PADA DEALER MPM MOTOR DI KECAMATAN PUGER

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    META FILIA.pdf (178.5Kb)
    Date
    2013-12-06
    Author
    META FILIA
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    Abstract
    Purpose of this research is analyse marketing mix influence which consist of product, price, place, promotion, people, evidence physical and process in simultan to satisfaction of motorbike consumer Honda at Dealer MPM Motor Honda in district of Puger and analyses marketing mix influence consisted of product, price, place, promotion, people, evidence physical and prosesvariabel parsially to satisfaction of motorbike consumer Honda at Dealer MPM Motor Honda in district Puger. Population in this research is product consumer consumer Honda in Kecamatan Puger. Data analytical method applies doubled linear regression. Marketing mix consisted of by prosuk, price, promotion, channel of distribution, people, evidence physical and process influential signifikan in simultan to satisfaction of motor consumer Honda at dealer MPM Motor Honda in Kecamatan Puger. This thing is proved with F calculate 12,726 and F tables hence F tables
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    http://repository.unej.ac.id/handle/123456789/5285
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    • UT-Faculty of Economic and Business [12462]

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    UPA-TIK Copyright © 2024  Library University of Jember
    Contact Us | Send Feedback

    Indonesia DSpace Group :

    University of Jember Repository
    IPB University Scientific Repository
    UIN Syarif Hidayatullah Institutional Repository