Browsing UT-Faculty of Economic and Business by Author "BAYU DWIANTO WK"
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ANALISIS POSITIONING HANDPHONE MEREK NOKIA BERDASARKAN PERSEPSI KONSUMEN TERHADAP ATRIBUT PRODUK DI KOTA JEMBER
BAYU DWIANTO WK (2013-12-06)Bayu Dwianto WK, NIM : 060810201117, student of Management Department, Economics Faculty, Jember University, with the thesis entitled “The analysis of Nokia mobile phone positioning based on consumer perceptions towards ... -
ANALISIS POSITIONING HANDPHONE MEREK NOKIA BERDASARKAN PERSEPSI KONSUMEN TERHADAP ATRIBUT PRODUK DI KOTA JEMBER
BAYU DWIANTO WK (2013-12-11)Penelitian ini bertujuan untuk menganalisis dan mengetahui peta positioning handphone merek Nokia terhadap atribut produk diantara produk pesaing berdasarkan persepsi konsumen di Kota Jember khususnya kecamatan Kaliwates, ...