Peran Pemaparan Iklan Cetak Profil Lembaga pada Peningkatan Jumlah Peserta Didik di TK Al Hidayah Kebonagung 01 Kabupaten Blitar Tahun Pelajaran 2022/2023

Abstract

Advertising activities are activities that aim to increase sales, form a product image, and to introduce products to people who do not know the products we advertise. The type of research used in this research is descriptive qualitative which was carried out in the even semester at Al Hidayah Kebonagung 01 Kindergarten. The data collection methods used are observation, unstructured interviews, and documentation. Observation activities are carried out in the school area and in the advertising area, interview activities are carried out to the principal and A1 student guardians. The results of the study found that the print advertisement of the institution profile of Al Hidayah Kebonagung Kindergarten presented has an important role to help the community and the institution because it can provide information for the community about the institution, can influence the community, can remind, can add value to the institution, and can assist the community to find the information needed.