Browsing LSP-Jurnal Ilmiah Dosen by Author "INDARTO, Erik Wahyu"
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The Effect of Brand Image and Product Attributes on Customer Satisfaction and Customer Loyalty
INDARTO, Erik Wahyu; SUROSO, Imam; SUDARYANTO, Sudaryanto; QOMARIYAH, Nurul (Journal of Applied Management (JAM), 2018-08-05)This study aims to determine the effect of product image and product attributes on customer satisfaction and loyalty of CIMB Niaga Xtra savings at CIMB Niaga Situbondo. The population in this study is the owner of the ...