Representasi Identitas Konten Komedi Sarkasme Politik Melalui Ruang Media Tiktok

Abstract

This research focuses on political sarcasm video content on social media Tik Tok which is seen as an identity represented through social space. The issues used in this research are the issue of racism, the issue of the equality of religions of the Indonesian president, democracy, and the issue of ratifying the RKUHP. The data used in this study amounted to 9 video content taken based on the most viewers on Udinkasiwagi, Santoontv, and Gianluigich accounts. The determination of the three research subjects is based on their contents which represent political sarcasm. In addition, seeing followers as an illustration of how messages are exchanged on the Tik Tok social media space. The results of the study show that the representation of the lower class society does not have access to bureaucratic power, political power, and access to power so that the video content represented is a form of political communication used by the actors Udinkasiwagi, Santoontv, and Gianluigich to criticize the government. In that sense, criticism is aimed at President Jokowi's government which is seen as queuing for criticism, rampant corruption practices by the DPR, gaps in legal justice, and the pros and cons of the ratification of the RKUHP which are expressed in the language that is often used. The language markers include Konoha, Ninja Parliament, Red Bull Party, Tsunade Senjuwati, and White Zetsu which are used to refer to the president, state, DPR, FPI, PDIP party, and Megawati's mother so as to produce three positions in the analysis of reception encoding decoding. The three positions are the dominant hegemonic position, the negotiating position, and the oppositional position.