Implementasi Bauran Pemasaran Syariah pada Wisata Tirta Agung Desa Sukosari Kabupaten Bondowoso

Abstract

Sharia marketing is not just a marketing technique that is added to sharia,because there are more values in sharia marketing. This research aims to evaluate the implementation of the sharia marketing mix in Tirta Agung tourism, Sukosari Village, Bondowoso Regency using the 9P sharia marketing mix 9P (product, price, promotion, place, people, process, physical evidence, promise,patience) in order to find out the problems that occur in Tirta Agung tourism, such as the lack of marketing for Tirta Agung tourism, so that tourism can market and promote tourist attractions using existing social media, so that tourist attractions will be busy with visitors again. This type of research uses qualitative research with a case study approach. Researchers used primary and secondary data obtained from interviews with the management of the Tirta Agung tourist attraction, Sukosari Village, Bondowoso Regency. The technique used is data collection techniques in the form of interviews and observations. This research shows the results that the marketing strategy used by Tirta Agung tourism is through online media and holding events to attract the attention of visitors so they are interested in visiting the tourist spot, so that based on the results of interviews from several sources, an outline can be drawn regarding the implementation of the sharia marketing mix in Tirta Agung tourism. Sukosari village, Bondowoso Regency has fulfilled the characteristics of sharia marketing which upholds justice, honesty and transparency and implements the 9P marketing mix.