| dc.description.abstract | This study aims to examine the role of the tourism marketing mix (TMM) and the perceived
quality of tourism services on tourist satisfaction and loyalty intention in marine tourism in East Java, i.e.
beaches. In addition, this study also examines the impact of financial literacy on loyalty intention.
Design/methodology/approach – The sample consists of 320 tourists who were visiting the beach.
Data was collected using the accidental sampling technique. Moderated structural equation modelling
(MSEM) was registered as the analytical tool used in this study.
Findings – The results of the study show that the innovation and renovation carried out on beach tourism
during the rejuvenation stage had an impact on increasing tourist visits. The TMM and the perceived
quality of tourism services provided significantly increased tourist satisfaction and loyalty intention. In
addition, financial literacy is found to be an important factor in promoting tourists’ loyalty intention.
Research limitations/implications – As mentioned in the conclusion, there are just a dim number of
prior research that are able to back up the argument of the role of financial literacy in instigating
suboptimal financial behaviour and performance in the context of tourism behaviour, especially
highlighting the loyalty intention. Not to mention that prior research is not specifically intended in the
tourism field, which makes it hard to extend the argument while structuring the literature review and
developing the hypothesis.
Originality/value – This study is mainly important due to its emphasis on financial literacy on its role in
promoting tourists’ loyalty intentions, as it found that financial literacy holds a critical role while there is
barely any existing literature that focuses on this topic. | en_US |
