dc.contributor.author | SURYANINGSIH, Ika Barokah | |
dc.contributor.author | SUMANI, Sumani | |
dc.contributor.author | HAQI, Rhoika Nurul | |
dc.contributor.author | PUTRI, Rizky Atika Salsabila Ivabianca | |
dc.date.accessioned | 2023-09-21T02:32:54Z | |
dc.date.available | 2023-09-21T02:32:54Z | |
dc.date.issued | 2023-07-30 | |
dc.identifier.uri | https://repository.unej.ac.id/xmlui/handle/123456789/117921 | |
dc.description.abstract | This research aims to examine the mediating role of perceived value and tourist
satisfaction on the influence of the destination's image on word of mouth at Blitar
Chocolate Village as an educational tourism destination. This explanatory
research used incidental sampling techniques to determine tourist
respondents who were on educational tour visits as many as 130 people.
The data is analyzed using partial least squares (PLS) with SmartPLS
4.0 software to analyze the data.. As a result, Perceived value is not able
to mediate the image of the destination to word of mouth, but tourist
satisfaction is able to mediate the image of the destination to word of
mouth Blitar Chocolate Village. For further research, other variables
can be added to find out updates and developments regarding factors
that can affect perceived value, tourist satisfaction, and word of mouth. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Referensi : Jurnal Ilmu Manajemen dan Akutansi | en_US |
dc.subject | Word Of Mout | en_US |
dc.subject | Perceived Value | en_US |
dc.subject | Tourist Satisfaction | en_US |
dc.title | Building Word-of-Mouth in Educational Tourism Destinations: The Role of Mediation Perceived Value and Tourist Satisfaction | en_US |
dc.type | Article | en_US |