| dc.description.abstract | This article describes a graphic design development program with
the content of literary literacy in Sumbersari, Maesan, and
Bondowoso villages. This activity was the second year agenda
with the vision of creating a literacy-based convection village.
This year, the team collaborated with the youth community of
Sumbersari village, namely “Pusaka” (Pemuda Sumbersari
Krajan) which consisted of 32 youngsters to develop the potential
of the village in the convection field. The human resources in
Krajan, Sumbersari were 13 tailors, 1 hijab convection, and 3
screen printing micro business. So far, these businesses were still
traditional-domestic. Through target needs analysis, the business
groups required product and business branding in order to compete
in a wider market and increase their income. The team focused on
collecting data and recruiting human resources by program
socialization, product branding and additional graphic design skills
training that aimed at increasing value and building product
character, as well as capacity building in market services. The
program was relatively successful because an industrial bag based
on screen printing skills has been formed which was initiated by
the team named “Pusaka Connection”. Pusaka Connection was the
center for business production and marketing with the brand
named "Boker (Bondowoso Keren)" which collaborated with other
screen printing entrepreneurs and tailors in Krajan, Sumbersari.
The flagship product of Pusaka Connection currently focused on
era-sensitive t-shirts with the content of literary literacy of East
Java. Through this program, it is hoped that in the next two years,
the community will be able to develop the industry and be able to
become a local convection industrial area like "Dagadu" in
Yogyakarta and "Joger" in Bali. In addition to this activity article,
the output of this program were training materials in the form of
handbooks, activity videos on YouTube, and market places on
Instagram and Shopee. | en_US |
