| dc.description.abstract | The intended partners in this community service program are several
young farmers who have the enthusiasm to change the mindset of
farmers regarding traditional farming methods.Partners is located in
Tenggir Barat, Jelbuk, Jember. Currently, partners have 3 shelves of
hydroponic lettuce growing media and it is still possible to develop
more shelves for the production process. There are several partner
problems, including: 1) capital problems to develop a hydroponic
farming business, and 2) online marketing problems. The solutions
and methods offered by the implementation team include 1) providing
working capital to young farmers to build new shelves; and 2)
providing assistance to partners to conduct online marketing
management. The results of the assistance related to the marketing of
hydroponic lettuce products through whatsapp business and social
media went smoothly. Consumer response to hydroponic lettuce is
also very good. The business development process through the
injection of working capital is also proceeding according to plan. | en_US |
