| dc.description.abstract | The presence of MSME-scale businesses in Indonesia has improved the country's
economy, especially during the economic crisis hit, one of which was during the COVID-19
pandemic. This pandemic has also changed the business flow of all business actors, including
MSMEs. During the pandemic, all business people who initially only marketed their products
conventionally began to take advantage of technological sophistication, especially on social media. The
use of social media and technological sophistication is an alternative to develop the existing market
potential while making it easier for business actors to find what consumers need. The use of
technology is also applied to products produced by MSMEs, one of which is Zayyan Art Design, an
MSME actor in the craft sector. One of Zayyan Art's obstacles to running their business is that
they can’t use social media to market their products. The purpose of the activities that have been
carried out is to help improve skills by increasing the capacity of human resources with a digital
perspective. This increase is expected to help increase the number of sales of partner products so that
partner problems can be slightly reduced especially in financial problems and an increase in partner
income. The method that has been used in this activity is Asset Based Community Development
(ABCD). This concept is one of the strategies in service activities whose main activity is community
development in the form of training and assistance in using technology in marketing for Zayyan Art.
The form of training that has been held is in the form of tutorials on making product marketing
videos and making digital product catalogs. The results of the service activities that have been carried
out are an increase in employee skills in using social media and expanding the market reach of
Zayyan Art products. | en_US |
