Analisis Faktor Penggunaan E-Money dalam Bertransaksi Menggunakan Algoritma C4.5 (Studi Kasus: Mahasiswa Universitas Jember)

Abstract

Bank Indonesia announced GNNT in August 2014 namely the National Non- Cash Movement with the aim of increasing public awareness of the use of e- money. Although e-money has advantages over cash transaction, many people in Indonesia still prefer to transact in cash. Users of non-cash transactions are still relatively low because currently cash transactions still dominate payment transactions in Indonesia. The purpose of this research is to know the factors that play a major role in a person's interest in using e-money in transactions. Benefits, convenience, security, trust, and promotion are used as attributes in this study. The C4.5 algorithm is used in analyzing the factors of using e-money. The source of data in this study was distributing questionnaires to active students at the University of Jember. The result of this study is the benefit factor is the most influential factor in the use of e-money. Accuracy test performed using Rapidminer software obtained 91.8% accuracy.