Increased Sales of Tofu Dregs Crackers Through Marketing Strategy Assistance and Promotional Innovations

Abstract

Situbondo Town still be choice of enterpreneur for culinary business. For the example, in the corner of town along of protocol street to enter Situbondo Town stand culinary business building start from sidewalk tents, café, restaurants, shops, and local souvenir central of Situbondo. One of home industry in Panji Lor Village was Kristy home industry. This kind of home industry developed excellent product was tofu dregs crackers as inovation did by student of UNEJ 253 through KKN program and Ms. Ine as the home industry owner. Through partnership dedication program in 2018, this home industry received tools for cooling crackers dough such as Freezer and spinner. On the contrary, the marketing promotion rely on conventional with the result that tofu dregs crackers less popular by people outside. The packaging of product still used simple tools that packaging desain less interested by people. Besides, because of limitedness of packaging tools, tofu dregs crackers didn`t durable and easy to be defective. Partenrship dedication program had special target to in implementation tofu dregs crackers marketing through offline and online media. tools for packaging given to as tofu dregs crackers could be durable and damage minimalized. Team of dedication had intraduced the way to online marketing through website and other internet media and guidance of marketing strategy.