dc.description.abstract | This paper describes how the Indonesian government's efforts to make
batik recognized as an Intangible Cultural Heritage by UNESCO. Through
qualitative descriptive research with secondary data sources through literature
studies, the research shows that efforts to promote batik abroad have been
carried out since the era of President Soeharto's administration until now.
However, batik promotion efforts are still dominated by the government. Only
after there was a claim for batik by Malaysia, non-government elements also
participated in promoting batik as a cultural product belonging to Indonesia.
The promotion of batik by the government and non-government elements led to
batik being recognized as an Intangible Cultural Heritage (WBTB) by
UNESCO in 2009. | en_US |