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    Respon Konsumen Terhadap Kinerja Bauran Pemasaran Jasa Pada Hotel Bintang Mulia di Jember

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    FEB_DEASY W_JURNAL_Respon Konsumen Terhadap Kinerja Bauran Pemasaran Jasa Pada Hotel Bintang Mulia Di Jember.pdf (3.045Mb)
    Date
    2014-07-18
    Author
    WULANDARI, Deasy
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    Abstract
    The stars-hote/s seryices in Jember are very competitive. They offer different interesting seryices to attract the customers. The hotel management should give more attention to the performance of seryices marketing mix in order to be the bes/ one and have the loyal cusfomers. This research is done to analyze the performance of servlces marketing such as product, price, place, promotion, process. personnel and physical evidence of Bintang Mulia Hotel in Jember. The descriptive analysis rs used as the method of the research. The management hotel should observe each variable in the services marketing mix especially for the product, price and promotion.
    URI
    http://repository.unej.ac.id/xmlui/handle/123456789/107020
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    • LSP-Jurnal Ilmiah Dosen [7411]

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    UPA-TIK Copyright © 2024  Library University of Jember
    Contact Us | Send Feedback

    Indonesia DSpace Group :

    University of Jember Repository
    IPB University Scientific Repository
    UIN Syarif Hidayatullah Institutional Repository