| dc.description.abstract | nternet penetration in the majority of Indonesian cities has exponentially increased,
as seen from the increasing number of internet users in schools, businesses and society in
general. The purpose of internet use varies to include searching for information, sending
emails, chatting, entertainment, as well as buying and selling goods/services, among other
reasons. However, it is compelling to note that one of the factors affecting internet use is
gender. Hence, this research aims to reveal the different patterns in internet use by considering
gender differences. The data comes from the National Social Economic Survey conducted in
the East Java Province, and association rule is used for the data mining method. The results
from examining one itemset show that both male and female genders mostly use the internet to
access social media. However, the outcomes are different for other itemsets. The results from
analysing two itemsets based on male and female groups reveal that both genders use the
internet for financial services and news. The use of association rule mining to examine three
itemsets demonstrates that most male users simultaneously access emails, financial services
and news. Meanwhile, most female users access financial services, goods/services and news. | en_US |
