| dc.description.abstract | The Lazarus Batik Industry House is a hereditary business and is a Madurese
batik business whose motives are always changing. The problems in this research
are: (1) What is the background for the establishment of the Lazarus batik
industrial house ?; (2) What are the dynamics (capital, labor, production,
marketing) of the Lazarus batik industrial house in 2012-2018 ?. The method used
in this research is the historical method with stages; heuristics, criticism,
interpretation and historiography. The results of this study include the background
of the Lazarus batik production house, including: (1) Economic aspects; (2) The
desire to preserve Indonesian cultural batik; (3) There is a hobby of interest and
interest in batik; (4) Creating employment opportunities for the surrounding
community; (5) Meet market needs. The process of Lazarus' business activities
can be seen from several aspects through the initial capital used, the batik
production section, raw materials and marketing activities. Marketing in early
2012 was still very little, because there were still many mistakes in production so
that the cloth was still not suitable for sale, and the public's low interest in batik.
From 2013 to 2018, the development of batik sales has increased. Since 2013
Lazarus has received orders from outside the region, the Lazarus batik market has
slowly begun to expand. Not only individuals, many agencies also order this
Lazarus batik, the market is no longer national but has expanded overseas. | en_US |
