| dc.description.abstract | One of the potentials Jambearum village is from the tempe production which is located in Puger, Jember
regency. This potential has the opportunity to be developed into a center for SMEs, because several
businesses have joined the “Paguyuban Delima” with the aim of building a forum for communication,
friendship, besides a forum for activities to strengthen family functions in an integrated manner,
through economically benefi cial eff orts. However, this potential is constrained by several fundamental
problems, including human resources, limited creativity and innovation, marketing, and capital. Aims
this research to create innovation of tempeh chips and marketing. To develop business, direct action
method through practice is carried out with socialization steps to foster aspects of innovation and
creativity. Then marketing is carried out by socialization and introduction to social media methods,
sealer and brand design to market standards while reaching a wider and easier market. The method for
capital problems is done by providing direct assistance in the form of a tempe cutting machine. Result
shows that a new innovation from tempe products to increase the selling value with the innovation of
tempe chip products with various fl avors that are packaged and branded in such a way as to attract
consumers. | en_US |
