| dc.description.abstract | Each region has the potential to be explored as a source of
income without necessarily harming people and the environment. One of
them is the utilization of public space as a media campaign or
advertisement. The advertisement placement should be planned to have a
function, adding the aesthetic aspect of urban space and not disturbing the
comfort and safety of the community. Promotional media can take
advantage of active and passive outdoor space. The active outer space is a
space that is deliberately created as a public outdoor space such as city
park, pedestrian and road. While the passive outer space is a outer space
that is not accidentally created or already exist by it, such as river banks,
railroads and natural green spaces. Promotional media nowadays is not
only in physical, but also in electronic form. Placement of advertisement
associated with the tax burden. The amount of tax can be determined from
road performance. Where the more crowded the urban space, the more
people see the advertisement. This can certainly be used as one of the
parameters in determining which points are having the biggest impact on
tax value | en_US |
