Strategic CSR based on Local Wisdom for Corporate Sustainability (A Case Study on Sugar Factories in Karesidenan Besuki)

Abstract

Objective - The objective of this program is to help and support sugar cane farmers, cooperative and small business and engaged in community development (such as education/training, improving health, public infrastructure/facilities, environmental conservation and proverty alleviation). Methodology/Technique -This study is a qualitative study which aims to analyze the CSR activities of sugar factories located in Situbondo based on strategic CSR concept. There are three sugar factories which are studied and analyzed in this study, i.e: PG Assembagoes, PG Pandjie, and PG Olean. They have a program named partnership program and community development. Findings - The Parthership Program provides benefits to sugarcane farmers located around the sugar factories and also give benefit to sugar factories themselves since more than 60% of the sugarcane milled come from the farmers. Novelty - This paper analyzes company's perception, perspectives, and understandings of CSR , enspecialy strategic CSR, also its implementation. Type of Paper: Conceptual