| dc.contributor.author | YULISETIARINI, Diah | |
| dc.contributor.author | SUSANTO, Arnis Budi | |
| dc.contributor.author | SAPUTRA, Ardyan Bagus | |
| dc.date.accessioned | 2020-09-29T02:34:29Z | |
| dc.date.available | 2020-09-29T02:34:29Z | |
| dc.date.issued | 2020-10-01 | |
| dc.identifier.uri | http://repository.unej.ac.id/handle/123456789/101046 | |
| dc.description.abstract | This research aims to investigate the influence of marketing experience and service quality on railway customer
satisfaction. This type of research is explanatory research. The population in this research is all consumers who use
the Mutiara Timur railway in DAOP IX Jember. The sampling technique used in this study was purposive sampling by
considering certain criteria in taking a sample of 250 respondents. The research hypothesis is experiential marketing
that prioritizes service quality in Railroad transportation services, and service quality influences customer satisfaction
in Railroad transportation services. The results of this study are experimental marketing which has a significant effect
on railroad consumer satisfaction and service quality has a significant effect on the satisfaction of railroad consumers. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Quality Access to Success (Journal of Management Systems), Vol. 21, No. 178/ October 2020 | en_US |
| dc.subject | experiental marketing | en_US |
| dc.subject | service quality | en_US |
| dc.subject | customer satisfaction | en_US |
| dc.title | Experimental Marketing and Service Quality for Railway Customer Satisfaction | en_US |
| dc.type | Article | en_US |
| dc.identifier.kodeprodi | KODEPRODI0810201#Manajemen | |
| dc.identifier.nidn | NIDN0029076104 | |
| dc.identifier.nrp | NRP760014663 | |
