| dc.contributor.author | SURYANINGSIH, Ika Barokah | |
| dc.contributor.author | NUGRAHA, Kristian Suhartadi Widi | |
| dc.contributor.author | MOELYADI, Deny Kurniawan | |
| dc.date.accessioned | 2020-09-17T04:07:55Z | |
| dc.date.available | 2020-09-17T04:07:55Z | |
| dc.date.issued | 2020-06-01 | |
| dc.identifier.uri | http://repository.unej.ac.id/handle/123456789/100995 | |
| dc.description.abstract | This study aims to prove the role of price moderation in the travel choice
component, namely the relationship of destination, accommodation, travel companions, and
duration of open trip travel choice. The sample used was 120 tourists who travelled using
an open trip package. The analysis in this study is a structural equation model (SEM-PLS)
with a moderating effect using the SMARTPLS 03 software. The results showed that the
destination, travel companion, and duration variables significantly influence travel tour
choices. The accommodation has a negative coefficient but does not have a significant effect
on travel choice. The price moderation coefficient also affects the strengthening of the
relationship of destination, travel companions, and duration with travel choice. However,
price moderation weakens the bond between accommodation and travel options. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Jurnal Manajemen/Volume XXIV, No. 02, June 2020: 266-281 | en_US |
| dc.subject | destination | en_US |
| dc.subject | accommodation | en_US |
| dc.subject | travel companion | en_US |
| dc.subject | duration | en_US |
| dc.subject | price | en_US |
| dc.title | Travel Choice Component: Is The Price Important for Open Trip Tourists? | en_US |
| dc.type | Article | en_US |
| dc.identifier.kodeprodi | KODEPRODI0810201#Manajemen | |
| dc.identifier.nidn | NIDN0025057805 | |
| dc.identifier.nidn | NIDN0117098601 | |
