| dc.description.abstract | Business model canvas (BMC) is a strategic management and lean start-up template for
developing new or documenting existing business models. It is a visual chart with elements describing
a firm's or product's value proposition, infrastructure, customers, and finances. It assists firms in
their aligning activities by illustrating potential trade-offs. Business model canvas focuses on the idea
of creating value in a business. The purpose of implementation of BMC was to determined the best
business planning of fried edamame, when it applied to the industry or MSMEs (Micro, Small and
Medium Enterprises). The method in the research used descriptive method, while the data analysis
used qualitative analysis. Primary data collection was obtained from interviews. Analysis was done
by compiling the initial hypothesis, hypothesis testing and verification of business model canvas
(BMC). The results showed that the business model strategy for fried edamame products in the value
proposition component were crispy, natural, labeled and applied good cooking oil for use. The
customer segment component were the buyers of the entire Jember Regency including men and
women over 20 years old with middle income. Components of revenue streams were fried edamame
product sales, sale of unused oil, and sale of edamame peel to farmers, while the component channels
were direct selling and retailers for fried edamame product. | en_US |
