Pengaruh Citra Institusi Dan Kualitas Layanan Terhadap Kepuasan Dan Loyalitas Mahasiswa Universitas Moch. Sroedji Jember

Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/112405

Title:	Pengaruh Citra Institusi Dan Kualitas Layanan Terhadap Kepuasan Dan Loyalitas Mahasiswa Universitas Moch. Sroedji Jember
Authors:	NOVIASARI, Rifka Arinda WULANDARI, Deasy SURYANINGSIH, Ika Barokah
Keywords:	Institutional Image Service Quality Satisfaction Loyalty
Issue Date:	1-Jul-2015
Publisher:	BISMA Jurnal Bisnis dan Manajemen
Abstract:	The purpose ofthis study was to examine the effect of institutional image and service quality on satisfaction and loyalty of students of the Moch. Sroedji Jember University. A total of 144 students was used as the sample. The hypothesis were tested using Structural Equation Modelling. Results show that institutional image and service quality affect student satisfaction and loyalty significantly. Customer satisfaction affects customer loyalty significantly
URI:	https://repository.unej.ac.id/xmlui/handle/123456789/112405
Appears in Collections:	LSP-Jurnal Ilmiah Dosen

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