Pengaruh Citra Institusi Dan Kualitas Layanan Terhadap Kepuasan Dan Loyalitas Mahasiswa Universitas Moch. Sroedji Jember

Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/112405

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DC Field	Value	Language
dc.contributor.author	NOVIASARI, Rifka Arinda	-
dc.contributor.author	WULANDARI, Deasy	-
dc.contributor.author	SURYANINGSIH, Ika Barokah	-
dc.date.accessioned	2023-02-27T07:00:03Z	-
dc.date.available	2023-02-27T07:00:03Z	-
dc.date.issued	2015-07-01	-
dc.identifier.uri	https://repository.unej.ac.id/xmlui/handle/123456789/112405	-
dc.description.abstract	The purpose ofthis study was to examine the effect of institutional image and service quality on satisfaction and loyalty of students of the Moch. Sroedji Jember University. A total of 144 students was used as the sample. The hypothesis were tested using Structural Equation Modelling. Results show that institutional image and service quality affect student satisfaction and loyalty significantly. Customer satisfaction affects customer loyalty significantly	en_US
dc.language.iso	other	en_US
dc.publisher	BISMA Jurnal Bisnis dan Manajemen	en_US
dc.subject	Institutional Image	en_US
dc.subject	Service Quality	en_US
dc.subject	Satisfaction	en_US
dc.subject	Loyalty	en_US
dc.title	Pengaruh Citra Institusi Dan Kualitas Layanan Terhadap Kepuasan Dan Loyalitas Mahasiswa Universitas Moch. Sroedji Jember	en_US
dc.type	Article	en_US
Appears in Collections:	LSP-Jurnal Ilmiah Dosen

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