Pengembangan Desain UI/UX Aplikasi Mobile Peternakan Bebek Nusa Jaya Abadi Menggunakan User Centered Design.

Abstract

Bebek Nusa Jaya Abadi Farm faces several operational challenges, including difficulties in monitoring duck populations, manual recording of newly added and deceased ducks, inadequate monitoring of feed and vitamin stocks, and inefficient sales and financial record management. This study aims to design the User Interface (UI) and User Experience (UX) of a mobile application called DuckSync that meets user needs. The study employs the User Centered Design (UCD) method, which consists of understanding the context of use, specifying user requirements, producing design solutions, and evaluating the design. In addition, the Kano Model is applied to determine feature priorities based on user satisfaction levels. The result of this study is a high-fidelity prototype of the DuckSync mobile application, featuring duck population monitoring, feed and vitamin stock management, harvest age notifications, recording of newly added and deceased ducks, sales recording, profit and loss calculation, revenue recap, business data visualization, and report export. The prototype was evaluated using the User Experience Questionnaire Plus (UEQ+) involving six respondents, consisting of one farm owner and five farm workers. The evaluation results indicate that all UEQ+ scales, namely Attractiveness, Efficiency, Clarity, Intuitive Use, Visual Aesthetics, Perspicuity, and Usefulness, obtained positive scores with average values above 2. The evaluation also produced an average KPI score of 2.12, indicating that the proposed application design meets user needs, is easy to use, and provides a positive user experience.