Bedhag Kopi sebagai Ruang Komunitas dalam Pengembangan Wine Coffee dan Pelatihan Barista di Jember

Abstract

This study aims to examine the role of Bedhag Kopi as a community space in the development of wine coffee and barista training in Jember Regency. The study was motivated by the growing specialty coffee culture and the emergence of a community of coffee enthusiasts who have played a role in introducing wine coffee as a local specialty coffee product unique to Jember. Bedhag Kopi is not only a coffee business but has also evolved into a social space, a barista training center, and a production house for local coffee. This study employs a qualitative research method with a descriptive approach. Data collection techniques include observation, interviews, and documentation. Informants in this study consist of the owner of Bedhag Kopi, baristas, consumers, and coffee farmers involved in wine coffee production. Data was analyzed through the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that Bedhag Kopi plays a significant role in the development of wine coffee in Jember through the coffee community, social media, events, and barista training. Wine coffee at Bedhg. Kopi has been developed since 2017 through an experimental coffee fermentation process that produces a unique flavor distinct from regular coffee. The coffee community serves as a promotional medium, a consumer education tool, and a shaper of the wine coffee product’s image. Additionally, Bedhag Kopi underwent a transformation from a coffee shop into a production house and barista training institution following the COVID-19 pandemic as an adaptation to the evolving coffee industry and societal changes.