Strategi Marketing dalam Penerimaan Peserta Didik Baru di TK Dharma Wanita Dawuhan Lor Kabupaten Lumajang

Abstract

Marketing strategy is an integrated way in the process of promoting a product, be it services/goods by using a special method to match the target. The researcher's efforts in achieving the goal are to explore defensions, cost advantages, focus. This study used observation, interview and documentation methods. Based on the results, the conclusion that the school emphasizes cost advantages more, then the school does not expand the scope of school marketing can be seen from the guardians who are mostly residents around the school, as well as the use of social media that is not up to date, the school only relies on WhatsApp so the reach of school promotion is not wide enough. The suggestions given to the principal and teachers are to promote more related to the school's superior programs, so that the community is more familiar with and distinguishes