Strategi Pengembangan Desa Wisata Ranupani (Desa Enclave Pada Taman Nasional Bromo-Tengger Semeru) Berdasarkan Persepsi Wisatawan Dan Tingkat Partisipasi Masyarakat

Abstract

Ranupani Tourism Village is a developing tourism destination located in Lumajang Regency, specifically within the Bromo Tengger Semeru National Park (TNBTS) area, with strong potential in both natural and cultural tourism. However, the current condition of tourism components and their management still require significant improvement. This study aims to formulate development strategies using Delphi analysis, SWOT, and IFAS-EFAS. Data were collected through observation, interviews, and questionnaires involving stakeholders, tourists, and the Ranupani Village community. The results indicate that 14 indicators from the 4A tourism components (Attractions, Amenities, Accessibility, and Ancillary Services) significantly influence village development. Tourists assessed several components as being in poor condition and expressed the need for additional facilities and services. Community participation is relatively high, particularly in contributing ideas, labor, and time; however, it remains weak in terms of supervision and independent development efforts. The most appropriate development strategy based on SWOT analysis is to leverage strengths and opportunities (S-O), including promotion through social media, enhancement of tourism facilities, optimization of accessibility, institutional synergy, community empowerment, and attraction innovation. This study recommends the formulation of a well-integrated strategic implementation plan to ensure the sustainable development of Ranupani Tourism Village. Without a properly formulated development strategy, Lumajang Regency risks losing one of its greatest tourism assets.