A CONVERSATIONAL MAXIMS ANALYSIS ON PRAGMATIC FAILURE IN THE SELECTED EDITION OF THE BORN LOSER COMIC STRIPS
LINDA NATALIA WIJAYA
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Pragmatic failure often happens in day to day conversation. As what found in The Born Loser comic strips that in daily conversation, the communicators have different understanding between what is meant by the speaker and what is understood by the readers. Considering this, the writer analyzes the misunderstanding happens in the conversation among the characters in The Born Loser comic strips with the following problems to discuss; why pragmatic failure happens in the conversation in the selected editions of The Born Loser comic strips and what the characters suppose to do in order to avoid pragmatic failure in the selected edition of The Born Loser comic strips. The writer uses descriptive method to analyze the conversation in The Born Loser comic strips comprehensively. The results of the thesis are that pragmatic failures happen because the communicators do not observe Grice’s cooperative principle and four conversational maxims, and that by observing Grice’s cooperative principle and four conversational maxims, the communicators can avoid pragmatic failure.