A SEMIOTIC ANALYSIS ON SIGNS USED ON FIVE INDONESIAN MOVIE POSTERS

Abstract

Language has been defined as a system of arbitrary symbols used for human communication. Language itself is a system of communication that takes important role for human life. By using language people can transfer and express their thought and make a great communication with others. Semiotics is the branch of linguistics which concerns on the study of signs. The kinds of signs may refer to the signs that emerge in our daily life. In this thesis, the usage of semiotic theory can be applied in the process of making interpretation to intended meaning emerge on movie posters. Movie is produced to entertain people by showing and telling a story recorded as a set of moving pictures to be shown on television or cinema. Therefore, it needs poster as means to sponsor the movie. Poster brings a lot of signs that convey particular meaning. In this analysis, the writer has selected five Indonesian movie posters taken from Indonesian Film Festival. They are Gie Moreover, the writer applies Barthes’s theory to dismantle the meaning ideologies emerge in the poster. The ideologies are nationalism, violence, taboos. Accordingly, the semiotic analysis in those movie posters is expected to be a means to dig human understanding about particular issues in life.