| dc.description.abstract | Mar
ke
ti
n
g
mi
x
is
the
ope
ra
ti
on
of
hospi
tals
w
hich
a
r
e
spe
c
ifica
ll
y
li
n
ke
d
to
the
be
ha
vior
of
the
pa
ti
e
nt
to
pe
rf
or
m
se
rvic
e
uti
li
z
a
ti
on.
Th
e
objec
ti
ve
s
of
t
he
se
stud
y
re
se
a
rc
h
wa
s
de
ter
mi
ne
c
onsum
e
r
b
e
ha
vior,
e
spe
c
iall
y
outpatient
im
plem
e
ntation
of
mar
ke
ti
ng
mi
x
in
the
on
outpatient
uti
li
z
a
ti
on
de
c
isi
ons
in
J
e
mber
Klini
k
hospi
tal
b
y
using
de
sc
riptiv
e
method.
The
re
sult
s
of
the
stud
y
showe
d
that
ma
rke
t
ing
mi
x
i
s
de
ve
loped
b
y
the
hospi
tal
a
c
c
o
rda
nc
e
with
the
objec
ti
c
e
s
inst
a
ll
a
ti
on
outpatient,
howe
ve
r
hosp
it
a
ls
n
e
e
d
t
o
pa
y
a
tt
e
nti
on
to
the
pr
o
duc
t
mi
x
,
pr
ice
mi
x
,
a
nd
mi
x
tho
se
plac
e
s.
The
pa
ti
e
nt
'
s
pe
r
c
e
pti
ons
a
nd
a
tt
it
ud
e
s
towa
rd
the
pr
oduc
t,
pla
c
e
,
p
e
ople
or
e
mpl
o
y
e
e
a
nd
se
rvic
e
pr
oc
e
sses
a
lso
pr
e
dispo
sing
f
a
c
tor
to
fa
c
il
it
a
te
in
the
de
c
isi
on
making
pr
oc
e
ss
of
pa
ti
e
nts
who
use
outpatien
t
inst
a
ll
a
ti
on.
S
ug
g
e
sti
o
ns
for
the
hospi
tal
is
se
t
up
pr
a
c
ti
c
e
for
the
p
a
ti
e
nt
to
more
fr
e
e
l
y
c
hoose
the
s
e
rvic
e
s
that
will
be
vied,
se
t
the
hospi
tal
pa
y
ment
s
y
st
e
m
ph
y
si
c
ian,
e
s
pe
c
i
a
ll
y
for
spes
c
ialist
a
nd
ex
pa
nd
the pa
rk
ing
a
r
e
a
f
or
the c
omfor
t
and s
a
fe
t
y
of pa
ti
e
nt. | en_US |
